Media Kits

I'm glad that we are working with media kits in this class. I'm not too familiar with the importance of media kits or even what all goes into them such as formatting, content, or size. In PR courses, I've been introduced to things like press releases, but never media kits. By the end of the semester, I'll be glad to take the know-how from the assignments we've had that lead up to the creation of our own media kit to the real world.

Bud Light at MSSU?

One part of PR is trying to create an image for a customer or business. What kind of image is Missouri Southern putting out when they are sponsored by Bud Light, yet they dont allow drinking on campus. Missouri Southern has needed some sort of image face lift for a very long time and I think Buld Light could pave the way for a more college-life friendly MSSU. Tailgate parties at other colleges create such school spirit and increase attendance at sporting events, it would be so great if Missouri Southern could take part. But if Missouri Southern is so against that image, then why are they allowing Bud Light to advertise all over the stadium?

The Joke that is Britney Spears

I usually enjoy watching the MTV video music awards because of the performances and clothes. But this year, they were hyping up Britney Spears and making it seem like she was going to open up the VMAs to make up for the pitiful performance last year. The fact that she was going to try to redeem herself made headline news on all the national news stations, the internet, not to mention celebrity magazines. All of this was just a stunt to get people to tune in only to watch Britney Spears stutter her lines from a teleprompter for thirty seconds and looking sober. Excellent job, Britney.

This "media stunt" worked perfectly on me. I WANTED to see Britney open the show and show her er-- skills again. But they just used Britney and her sordid past with the VMAs to catch the attention of the viewers who wouldn't have watched it sans Spears.